We strategically develop and implement effective channel programs that reach, educate, engage, motivate, reward, remind, retain and win back appropriate channel partners. Since 1980, we have had the opportunity to develop and implement strategic go-to-market (channel, direct and hybrid) programs for close to 350 IT companies. We develop strategy for clients beginning by examining targeted end-users and then we work backwards to see who are the key influencers, gatekeepers and decision makers at the end-user and reseller levels – what messages need to be delivered to them and what the best methods are for object detection online.


In 1993, Integrated mar.com opened a publishing division and launched eChannelLine in 1997. With about 100 million annual touch points with the IT Channel, eChannelLine is now the world’s leading IT Channel eNewsletter, providing 200,000 channel members with a daily synopsis of the news they need to know.

ConnectIT, an end-user small and mid-size B2B Channel Advocacy ePublication, provides end users advice for running their business, with emphasis on technology solutions. ConnectIT US is scheduled to launch in August 2006, which will have a circulation of about 215,000 end users and close to 200,000 channel subscriptions.

Channel Advisor is a monthly ePublication that provides vendors with information that will help them be more effective in selling through the IT Channel.

Other ePublishing vehicles we produce include: focused reports, event guides, and custom publishing; including easy-to-use customization tools allowing channel members to send self-branded publications to their databases.


Founded and managed by Integrated mar.com, the ChannelLine Advisory Council is a high-level, not-for-profit industry thought leadership group comprised of 700 leading IT channel people. This channel advocacy group is actively exploring threats and opportunities that are impacting the channel, facilitating open communication throughout the industry, and implementing solutions designed to help ensure the long-term viability of the IT Channel. Together we will shape the future of the IT Channel and help make the Channel more effective for you. For more information, please visit the CLAC homepage here.

17 Moodie Drive
Richmond Hill, ON
L4C 8C9 Canada

T 905.763.1200
T 800.465.2059
F 905.886.6216

Contact details here
© 2007 Integrated mar.com Corporation