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Delivered daily to 40,000 SMBs, ConnectIT provides owners, managers and senior staff with information and tips on how they can gain that all-important competitive edge, through technology-based solutions, and better utilization of: management; other human resources; accounting; financing; sales, marketing and overall logistics. In short, ConnectIT helps SMBs increase sales/revenues/margins and decrease fixed/variable costs/overheads.
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Launched in 1997 and currently delivered daily to 36,000 resellers throughout Canada, eChannelLine Canada Daily News is the leading IT channel publication in the country. It has accomplished this by adhering to a simple mandate: help the IT distribution channel do more and better business. This is accomplished by providing essential information about the products, services, programs and the players in an easy-to-read, easy-to-digest format. Readers can stay on top of all the key developments in the channel in as little as two minutes a day.
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Launched in November 2003, eChannelLine US is delivered daily to 110,000+ resellers throughout the United States. Following the same successful format and simple mandate as eChannelLine Canada, the publication is rapidly winning loyalty from vendor, distributors and resellers throughout the United States.
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eFocused Reports
mar.com works with a vendor, distributor or reseller sponsor to develop, write and distribute editorial-driven, focused reports that address a specific topic.
The sponsor is involved, from a 100-foot level, in determining the overall topic, focus, editorial direction and timing.
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eReports
Targeted multi-vendor, editorial based reports. Each report targets a specific IT category and provides resellers with information on products, related solutions, and how to sell the technology.
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Interactive ePostCards
Working with a lead sponsor, these promotional driven, interactive vehicles feature multiple screens that can incorporate flash presentations and audio.
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Publishing Background
Best known for our flagship eNewsletter: eChannelLine Daily News, mar.com's highly experienced publishing and editorial team have been covering the IT world since 1993. Highlights include:
| 1980: | Robert Cohen founded Integrated mar.com |
| 1993: | Produced technology-related newspaper supplements in partnership with major publishers including: The Globe and Mail, Toronto Star, Readers Digest, Les Affaires, etc. |
| 1993: | Launched Doing Business In Canada Association |
| 1996: | Launched Computer Reseller News Canada in association with CMP Media. |
| 1997: | Introduced Breakaway XChange events to Canada |
| 1997: | Launched eChannelLine Daily News - now the most dominant player in the Canadian IT Channel, this eNewsletter currently reaches over 34,000 IT channel members every day with 1,250,000 monthly page views |
| 2000: | Created suite of unique push/pull editorial vehicles |
| 2000: | Launched NetProfit Publication and Retreats |
| 2003: | Launched a U.S. version of eChannelLine Daily News |
| 2003: | Launched EnergizeIT with AIR MILES Reward Miles channel incentive and lead-generation coalition program |
| 2003: | Launched ConnectIT SMB Daily eNewsletter |
| 2003: | Created Get ConnectIT Extravaganza channel/SMB gala event |
| 2004: | Partnered through DSH with the Canadian Olympic Committee to produce IT industry events to raise money for charities, including the Canadian Olympic Excellence Fund |
Editorial Team
mar.com's editorial team consists of freelance writers throughout the world as well as a full-time editorial team consisting of:
| Name | Title | Years in IT | Writing Experience |
| Steve Wexler | Editor-in-Chief/Publisher | 22 | 22 |
| Robert Cohen | Business Editor/President | 23 | 20 |
| Rob Dutt | Editor | 6 | 6 |
| Mark Cox | Editor | 3 | 18 |
| Alan Thwaits | Staff Writer | 14 | 14 |
| Dave Chappelle | Staff Writer | 12 | 6 |
| Liam Paul Lahey | Staff Writer | 5 | 5 |
| Chris Talbot | Staff Writer | 9 | 11 |
| Total: | 75 | 90 |
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