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Delivered daily to 40,000 SMBs, ConnectIT provides owners, managers and senior staff with information and tips on how they can gain that all-important competitive edge, through technology-based solutions, and better utilization of: management; other human resources; accounting; financing; sales, marketing and overall logistics. In short, ConnectIT helps SMBs increase sales/revenues/margins and decrease fixed/variable costs/overheads.
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Launched in 1997 and currently delivered daily to 36,000 resellers throughout Canada, eChannelLine Canada Daily News is the leading IT channel publication in the country. It has accomplished this by adhering to a simple mandate: help the IT distribution channel do more and better business. This is accomplished by providing essential information about the products, services, programs and the players in an easy-to-read, easy-to-digest format. Readers can stay on top of all the key developments in the channel in as little as two minutes a day.
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Launched in November 2003, eChannelLine US is delivered daily to 110,000+ resellers throughout the United States. Following the same successful format and simple mandate as eChannelLine Canada, the publication is rapidly winning loyalty from vendor, distributors and resellers throughout the United States.
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eFocused Reports
  • mar.com works with a vendor, distributor or reseller sponsor to develop, write and distribute editorial-driven, focused reports that address a specific topic.
  • The sponsor is involved, from a 100-foot level, in determining the overall topic, focus, editorial direction and timing.
    http://www.integratedmar.com/mediakit/images/TD_eFREPlayout111203.gif

    eReports
  • Targeted multi-vendor, editorial based reports. Each report targets a specific IT category and provides resellers with information on products, related solutions, and how to sell the technology.
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    Interactive ePostCards
    Working with a lead sponsor, these promotional driven, interactive vehicles feature multiple screens that can incorporate flash presentations and audio.
    http://www.integratedmar.com/palm/index.html

    Publishing Background
    Best known for our flagship eNewsletter: eChannelLine Daily News, mar.com's highly experienced publishing and editorial team have been covering the IT world since 1993. Highlights include:
    1980:Robert Cohen founded Integrated mar.com
    1993:Produced technology-related newspaper supplements in partnership with major publishers including: The Globe and Mail, Toronto Star, Readers Digest, Les Affaires, etc.
    1993:Launched Doing Business In Canada Association
    1996:Launched Computer Reseller News Canada in association with CMP Media.
    1997:Introduced Breakaway XChange events to Canada
    1997:Launched eChannelLine Daily News - now the most dominant player in the Canadian IT Channel, this eNewsletter currently reaches over 34,000 IT channel members every day with 1,250,000 monthly page views
    2000:Created suite of unique push/pull editorial vehicles
    2000:Launched NetProfit Publication and Retreats
    2003:Launched a U.S. version of eChannelLine Daily News
    2003:Launched EnergizeIT with AIR MILES Reward Miles channel incentive and lead-generation coalition program
    2003:Launched ConnectIT SMB Daily eNewsletter
    2003:Created Get ConnectIT Extravaganza channel/SMB gala event
    2004:Partnered through DSH with the Canadian Olympic Committee to produce IT industry events to raise money for charities, including the Canadian Olympic Excellence Fund


    Editorial Team
    mar.com's editorial team consists of freelance writers throughout the world as well as a full-time editorial team consisting of:
    NameTitleYears
    in IT
    Writing
    Experience
    Steve Wexler Editor-in-Chief/Publisher 22 22
    Robert Cohen Business Editor/President 23 20
    Rob Dutt Editor 6 6
    Mark Cox Editor 3 18
    Alan Thwaits Staff Writer 14 14
    Dave Chappelle Staff Writer 12 6
    Liam Paul Lahey Staff Writer 5 5
    Chris Talbot Staff Writer 9 11
    Total: 75 90