OCTOBER 18, 2007Issue 20
 
In the mid-market arena, you can't possibly satisfy this customer set without (engaging) partners of all types... we've built all this infrastructure and support around that infrastructure, to help the channel deliver and build around that set of products.

Elaine Case, IBM's vice-president of Global SMB, Express Advantage.
 
 


IBM expresses itself with industry-specific solutions
IBM has bolstered its mid-market-focused Express Advantage portfolio, by adding a number of solutions specifically for the industrial manufacturing, automotive, fashion and apparel, chemicals, and food and beverage industries.
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VMware gets its SMB act together
VMware's new series of bundled SMB-oriented products go much further than its previous "limited" VMware Infrastructure entry-level offering, pushing more functionality down the stack at an attractive price point.
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Citrix opens up SMB channel
Citrix is making it easier for the channel to sell Access Essentials 2.0; they'll no longer have to join the company's partner program or get special certifications, which should greatly expand opportunities in the SMB segment.
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'Club Lenovo' rewards SMB channel
Lenovo has launched a loyalty rewards program, dubbed Club Lenovo, that will reward participants for selling Lenovo TopSeller products: PCs, monitors, peripherals and services specifically configured and priced for the SMBs.
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Adaptec dedicates iSCSI box to SMBs
Adaptec sees a lot of opportunity for dedicated iSCSI storage appliances in SMBs, and has released an iSCSI appliance that combines SAS and SATA drives, delivering 1-36Tb of expanded capacity using any combination.
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