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Since 1980, Integrated mar.com has assisted 350 IT companies in the development and implementation of strategic go-to-market (direct, channel, hybrid) programs. As a company, we have accumulated more channel marketing experience then any other marketing company in the world in terms of longevity; number of companies we have worked with; and scope of services provided.
Over the past 27-years we have developed the intellectual property, channel marketing experience, databases, alliances, reputation as true channel advocates; publications; programs; tools, necessary skill sets, staff and management team. Robert Cohen, president and business editor of Integrated mar.com, is considered to be one of the world's leading channel marketers.
Our mandate is to provide Vendors with an end-to-end suite of effective, cost efficient channel marketing vehicles; tools and programs that are measurable back to ROI. We are ideally positioned to help Vendors leverage the 51st to 7,500th largest VARs and thus enable them to sell more then their fair share of the $172 billion of IT solutions these elusive SMBs purchase.
1980
Robert Cohen founded EZ4U Marketing, providing research and public relations.
1981
EZ4U Marketing landed their first significant account - an IT Vendor. Due to sensational, measurable results, other IT Vendors sought out company. Company quickly got dubbed: The Computer Agency.
1985
Changed name to The Cohen Group and formally positioned company as a computer focused marketing communications company.
1986
Landed first large distributor account.
1993
Established division to provide technology-related editorial supplements in partnership with major publishers: Globe and Mail; Toronto Star; Readers Digest; Les Affaires; etc.
1993
Launched ChannelLine Advisory Council Canada.
1993
Published Doing Business In Canada guide.
1996
Launched CRN Canada in association with CMP Media.
1997
Formally became CompTIA Canada.
1997
Launched Breakaway XChange Canada Events with CMP Media and CompTIA.
1997
Launched eChannelLine Canada.
1999
Created suite of unique push/pull editorial vehicles.
2000
Separated ties with CMP and CompTIA and moved all publishing activities online.
2003
Launched ConnectIT SMB focused daily eNewsletter.
2003
Launched eChannelLine US.
2004
Launched Channel Advisor eNewsletter for Vendors.
2004
Established Channel Marketing alliance.
2005
Launched ConnectIT US.
2005
Launched ChannelLine Advisory Council US.
2007
Launched: Channel Sales Cycle Workshops, Channel 2.0 Initiative, W3 Channel Enablement Program; ConnectIT Customization Tool.
2007
Announced 2008 launch of the ChannelBusiness Certification Program.
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