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Robert Cohen, President & Business Editor
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An entrepreneur from the age of 13, his first full time job was with KPMG while also owning and running a unique chain of retail stores. By 24, Robert became a full business professor and in 1980 founded Integrated mar.com. Under his leadership, mar.com has become an international IT channel marketing company that has developed and implemented strategic go-to-market (channel, direct, hybrid) programs for 350 IT companies. In 1993 mar.com expanded into publishing and launched eChannelLine in 1997 - currently the world's leading IT channel eNewsletter, providing 196,000 channel members with a daily synopsis of the news. mar.com also publishes ConnectIT - the only daily online B2B channel advocate eNewsletter. Robert is also the founder/executive director of the ChannelLine Advisory Council, a high-level, industry thought leadership group comprised of 800 leading channel people. Managed by mar.com, this channel advocacy group is actively exploring threats and opportunities that are impacting the channel; facilitating open communication throughout the industry; and implementing solutions designed to help ensure the long-term viability of the IT Channel.
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Michelle Dimick, Senior Vice President
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A strong strategic thinker and marketing expert, Michelle's drive and commitment to meeting and exceeding expectations have highlighted her 20 years of client and international agency experience. Michelle was a client of mar.com's for three years prior to joining mar.com in 2000 and becoming a senior member of our management team. As a client with AT&T, Michelle was responsible for all sales, marketing and customer service activities for the Canadian Small Business group. The combination of Michelle’s unwavering dedication, natural boardroom skills, exceptional strategic thinking, attention to detail, knowledge of technology and ability to think outside of the box, has made her an integral part of Integrated mar.com. In this role Michelle has excelled in various capacities, ranging from sales to strategic channel marketing, client and partner management, human resources, finance and operations as well as being responsible for the branding, image and marketing of Integrated mar.com. Heavily involved in the information technology market, she has extensive experience in business planning, go-to-market strategies, product positioning and pricing, branding, advertising, media planning, direct response, sales channel development and implementation, partner engagement and retention, and customer service.
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George Kopetski, Vice President - Sales
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George has a long history of success and customer engagement in the IT Channel, holding executive level positions at Sarcom, an enterprise and mid market IT channel service provider, MasTec, Inc., a Fortune 1000 Telecommunications service provider and most recently CompTIA, the IT trade association group, where George was responsible for sales and membership. In his role, George focuses on driving mar.com's business to embrace the growth and strategies in marketing services and enablement that are critical to the success of the IT channel, in particular the SMB segment.
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Steve Wexler, Vice President - Publishing
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A publishing veteran with more than two decades experience, 18 with Integrated mar.com, as reporter, editor and publisher in the computer and telecommunications industries, Steve is responsible for all electronic and print publishing initiatives at Integrated mar.com, including the newest formats like podcasts and Webinars. As technology has evolved from being a back-office function to a fundamental enabler for both the corporate and consumer markets, Steve has expanded his repertoire by designing, building and producing effective communications vehicles for the builders, sellers and buyers of IT solutions. Having written, edited and produced a variety of print and electronic publications for technical and business audiences, his background includes stints with two of the largest global IT publishers, IDG and CMP. He guides a veteran team that produces daily and special publications, primarily for the North American IT distribution channels and business managers.
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