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Tuesday, April 24, 2007
Welcome to the first posting on the Council's new blog.
Posted by Robert Cohen at
Why a new blog? Google lost the Council's blog when they purchased Blogger. To make matters worse, the only way we could contact Google was via email & and no one would respond to us.
How does this relate to the Council? The IT industry is full of these types of problems: buyouts and mergers with insufficient resources made available for the merger of the staff, products and ensuring customer satisfaction; outsourcing customer service to countries where English is not the first language; integration of partner programs; lack of support for channel logistics; etc.
What's my point? Inadequate communication, coupled with an overall misunderstanding of what makers, sellers and users of IT products and services require, is creating huge problems within our industry.
What's The Council Doing? The Council couldn't do anything to get our original blog back or the content it contained. However, through better communications, the Council is helping to identify and analyze the key problems within the industry, and develop solutions that work for the makers, sellers and users.
Current Council Status.
- 763 members
- Council Co-Chairs:
- Elio Levy - Retired SVP Marketing, Tech Data
- Michael Haines - General Manager - US Partner Strategy, Microsoft
- Robert Cohen - President and Business Editor, Integrated mar.com
- William Vanderbilt - IT Partner Enablement, NIIT
- Executive Steering Committee of 36 IT industry executives.
- 4 Task Forces
- Partner Management
- How To Successfully Do IT Business in US/Canada
- Channel Business Education & Certification/Seal
- End-User Channel Advocacy
- 1 initiative
- Web site
- Blog
- 16 scheduled face-to-face Council meetings between May and December 2007.
- Developed quick research tool for gaining information on Channel matters.
- Developed Vendor "Channel Sales Cycle" workshops.
- Developed a FREE, easily customized, eNewsletter that ChannelLine Advisory Council's Reseller members can use for free.
- Established discounted advertising rates for ChannelLine Advisory Council members.
Marketing You/Your Company. As networking is an essential element of the Council, we are constantly looking for ways whereby the Council can help you promote yourself and/or your company. Opportunities include:
- Attend Council meetings.
- Get involved in a Task Force.
- Sponsor industry initiatives.
- Contribute articles to the blog, eChannelLine, ConnectIT or custom publications.
- Place your logo (free of charge) on the Council's web site.
Please let me know what you want the ChannelLine Advisory Council to accomplish and what you are willing to do to assist. If we work together, we will make the IT Channel more profitable for all of us.
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