Thursday, January 01, 2009 Together We'll Make Our Business Dreams Come True In 2009! Posted by Robert M. Cohen 11:25am President and Business Editor Integrated mar.com (eChannelLine Daily News; Conne
Happy New Year.
Walt Disney Corporation proclaimed 2008 to be the year of a million dreams.
For the IT Channel, I am predicting that 2009 will be the year when our most important dreams come true.
For this to happen, I need your help. I need the hardware manufacturers, software developers, distributors, resellers SMBs and service providers to the industry to check their guns at the doorway to 2009 and agree to work together. We need to collaborate, support each other and take advantage of the technology we have at our disposal.
After the dot-bust manufacturers and developers started focusing on creating single vendor solutions. With 2009 starting with a global downturn, the key to the channel’s overall success is moving from selling products to delivering, servicing and supporting IT-centric, multi-vendor business solutions for SMBs.
Seeing more manufacturers and developers collaborating and intensifying their focus on building multi-vendor solutions.
Knowing that distributors are making it easier for resellers to package the various products into solutions and then ensure that the necessary financing is available.
Hearing from hundreds of resellers who understand that they have to sell business solutions to their SMB customers and they have to be considered Trusted Business Advisors to them.
Our ability to partner with about 100 service providers to the industry who are working with us to launch the Trusted Business Advisor program. TBA is a unique program that provides:
Resellers with business education (educational modules and articles on business subjects, new technologies and the TBA code of ethics)
Resellers with business certification (individual reseller Trusted Business Advisor certification and reseller organization Trusted Business Partner Trustmark)
The industry with a central channel community and collaboration tools
Channel advocacy focusing on the IT industry and SMBs
Vendors with easier ways to recruitment resellers
Resellers with a fully automated FREE suite of marketing and sales enablement tools and vehicles that include: full feature web catalog, eNewsletter, ePromotions, online community
Resellers with qualified leads
Vendors with an easy and reliable way to send their promotional messages to SMBs through resellers … with all the leads flowing back through the resellers.
Why should you be enthusiastic about 2009
As a Vendor, you can sign-up NOW for a FREE one month sponsorship of the Trusted Business Advisor program. No commitment required. Simply let me know that you want to take a test run, provide me with a banner ad and 10 products you want us to promote. Then sit back and watch your sales grow. Easy. Powerful. GUARANTEED to double your business opportunities at half the cost.
As a VAR, the program is FREE. Simply let me know that you want to sign up. Fill in the registration information that I will have sent to you and then invite your customers and prospects to join your community. Simple. Powerful. GUARANTEED to double your business opportunities.
I invite you to call me to discuss this program or better yet, sign up NOW for your FREE test ride of the Trusted Business Advisor program.
This is the best way to kick start 2009. By working together we will make our business dreams come true in 2009!
