|
|
|
Complimenting Integrated mar.com’s core publishing vehicles, the company develops custom publications
and products on an on-demand basis. These various publishing products target both the US and Canadian
high-tech and telecommunications market with a channel and/or end-user focus. Some of these customized
vehicles are described below.
eFocused Reports (example)
These customized, single-vendor reports are exceptionally strong educational tools, and are ideal for explaining
the benefits of your technology and the solutions that it provides; as well as providing technology road maps and
explaining related opportunities for channel members and/or end users.
HTML Mailers (example)
HTML Mailers are advertisements delivered to eChannelLine’s and/or ConnectIT’s databases, and are an
effective way to promote a simple message, i.e. launch a new product, announce promotions or price reductions,
sell-off excess inventory, invite audience to an event, etc.
Dialog Marketing
This communication method, proprietary to Integrated mar.com Corporation, uses electronic technology as a
means of enabling two-way dialog between parties. Issues of interest to specific groups can be discussed, similar to a
chat room where ongoing discussion is facilitated and encouraged. It creates a highly effective, cost-efficient means
of building relationships via an ongoing, interactive (2-way), electronic dialog between a Vendor and its audiences.
Without using an abundance of staff time, your company is able to communicate with its customers and/or partners
in a manner whereby each recipient feels as if they are receiving close personal attention. This vehicle is an excellent
tool for both the collection and distribution of information relating to your company’s products.
ChannelLine Report Card (example)
A tremendous vehicle for Vendors that have experienced a great deal of change over a short period of time, i.e.
acquisitions, roll-out of a new product line, new partner program, etc. This provides the channel with a synopsis of
where the host company has been, as well as outlining future plans and goals.
Keyword Search
Keyword Search allows for the ‘purchase’ of certain key words. When those words appear in an editorial-type story, the
click-through will take reader to Vendors key product or service. All words offer exclusivity for a period of contracted time.
Surveys
After conducting focus groups, developing survey instruments, administering the survey and analyzing the results,
mar.com will then use the resulting data to assist with creating articles, seminars, webinars, white papers, etc.
Whitepapers
The basic package includes – housing your white paper, creating an overview (abstract) of your white paper
and then promoting this abstract through two HTML blasts to the eChannelLine database and posting a brief
description on our story pages for 30 days. Recipients will be encouraged to provide contact information that will
allow them to download your white paper at no charge. You are provided the contact information and recipients
who download your white paper are automatically sent a thank you from you and information on how to
contact you. If they provide contact information but do not download the white paper, they will receive an email
encouraging them to download. Add-ons to this program include – research, interviews and writing of the white
paper, developing end-user versions and advertising the white papers on our ePublications and/or story pages.
Webinars
The basic package includes – creating an overview (abstract) of the Webinar and then promoting this abstract
through two HTML blasts to the eChannelLine database and then running a banner ad on the outbound page
of eChannelLine promoting the Webinar for two weeks. Package also includes one editor to co-host the Webinar
and all logistics for setting up and managing the Webinar, including signing up participants, sending reminders
and sending thank-you notes after the Webinar on your behalf. You will receive all contact information collected
from people who sign up for the Webinar along with a list of who attended.
Quick Poll & Sponsor Box
A well-crafted one-question poll to elicit information and provide a branding opportunity, with a Sponsor Box
ad position linking to a landing page. Appearing on an Outbound Newsletter of ConnectIT, eChannelLine USA
and/or Canada, this provides dominant positioning for a sponsor.
Database Rentals
Integrated mar.com will deliver your message to our databases, with a ‘from’ line by you or mar.com. This
provides the easiest, fastest and most effective vehicle to deliver your own material to a clean, targeted database.
|
|
|
|
|
