About Integrated mar.com Who Is Integrated mar.com? mar.com is a full-service marketing, publishing and events company focusing on developing and implementing channel strategies and tools. mar.com was created to fill a huge void in the information technology and telecommunications (IT&T) industry. Why Integrated mar.com? Most IT&T vendors expect to realize in excess of 60% of their sales from channel partners. As such, these vendors attribute about 60% of their total marketing budgets to the channel through direct channel expenses, coop and market development funds. However, while they fund channel activities, vendors typically spend relatively little time or effort on engaging, developing and supporting channel partners. In essence, vendors use one or more of the following resources to handle their channel marketing requirements: In-house agencies that have little, if any, channel experience. These in-house agencies tend to focus more than 90% of their time on the exciting end-user brand-building activities, not realizing that: 65% of the time these end users ask a channel member for advice as to what brands to purchase. 90% of the time these end users accept the channel members advice verbatim. In-house channel sales people who attempt to manage marketing activities - when they find the time to do so. Distributors who focus on picking, packing and shipping products. Their focus is on switching sales from other distributors, not on demand generation. Agents who focus on sales activities and like in-house sales people, manage marketing activities when they have the time to do so. End-user focused marketing agencies that are trained in branding and mass media and treat channel activities as an add-on.