AIR MILES® Reward Miles IT Industry Coalition Working with The Loyalty Group – owners of AIR MILES® Reward Miles, Canada’s largest and most successful loyalty program – we are putting together a coalition of non-competing IT vendors who will provide AIR MILES® Reward Miles to collectors (VARs and end-users). The key benefits to Vendors of joining of the coalition include: Virtually no back-end administration requirements on part of Vendor Sponsors as The Loyalty Group takes care of this. Allows collectors to rapidly collect, distribute internally and redeem Air Miles when they purchase IT products from coalition members. Multiple non-competing Vendors means that all Vendor Sponsors benefit from the multiplier effect that Collectors experience. Flexible program structure permits Vendors to select amount of awards offered, set bonus offers, time limited offers, awards on specific SKUs, spends, bundles, etc. Program can be targeted directly to the individual salespeople at each targeted channel member. No charges for set-up, administration, collector cards, program enrollment, quarterly statements, etc. Collector statement itemize the reward miles earned by your Collectors and thus reinforce the value of purchasing from the Vendor Sponsor. Creates ideal environment for cross promotions. Wide selection of high value, attainable redemption awards. In conjunction with eChannelLine, ConnectIT and MicroStreet.ca, Vendors also benefit from: Strong, consistent advertising to the Channel and corporate end-user marketplace. Creates Canada’s most complete push/pull program for IT products and services. Acts as a very significant lead generator for Vendors and Value Added Resellers (VARs). Critical for increasing sales of Vendor sponsors’ products and services … thus for increasing issuance, collection and redemption of Air Miles