Integrated mar.com (www.integratedmar.com) is a full-service strategic go-to-market agency. Founded in 1980, the company has worked with more than 325 leading IT vendors, distributors and resellers. Our unique experience within this volatile industry has afforded us with global experience in developing and implementing channel, direct and hybrid marketing solutions. mar.com has been publishing in the IT world since 1993 and now produces 3 daily ePublications: eChannelLine Canada Daily News; eChannelLine Daily News US and ConnectIT.

mar.com's strategic Marketing Capabilities
Globally mar.com provides strategic marketing services with a strong focus on developing and implementing go-to-market programs. Services include:
  • Segmentation, target market selection, positioning and branding
  • Research & SWOT analysis
  • Partnership/alliance marketing, relationships and engaging channel partners
  • Channel Positioning Audit Survey™
  • Go-To-Market positioning grid, strategy development & implementation including, partner recruitment and demand creation, program design, etc.
  • Internet/e-business strategy and management, including: web development, eCommerce, online training, etc.
  • Launch strategies and rollouts
  • Awareness, branding and demand creation
  • Customer retention programs
  • Customized project management, publishing and events
  • Advertising, design & production and media buying
  • Database management, direct marketing/telemarketing
  • Public relations
  • Collateral and sales material
  • Coop & MDF (program development and tracking)
Robert Cohen - President & Business Editor, Integrated mar.com
Education:
  • 1976 BBA, York University, Ontario, Canada
  • 1980 MBA, York University, Ontario, Canada
  • 1983 DBA Nova University, Florida, USA
Work History:
  • 1968 - 1969 Founded his first business running an ice cream service with approximately 12 employees
  • 1976 - 1980 Opened chain of retail stores selling high-tech shelving. Sold chain due to declining margin in increasingly competitive environment
  • 1977 - 1980 Worked as consultant with Thorne Riddell (KPMG) while completing MBA and running retail chain
  • 1980 - 1986 Business professor of marketing, business administration and entrepreneurial studies:
  • 1980 - 1981: St. Francis Xavier, Business Administration Program
  • 1981 - 1985: Trent University - Administrative & Policy Studies
  • 1985: Seneca College - Administrative Studies
  • 1985 - 1986: York University - MBA Program
  • 1980 - Current: Founder and President of Integrated mar.com Corporation
Current Experience - Integrated mar.com:
Research:
  • Moderator for more than100 focus groups
  • Conducted several large research programs regarding branding and market share trends in the IT industry
  • Develop and execute the ChannelLine Champs Awards (name changed in 2004 to ChannelLine Report Card Awards)
  • Worked with other research companies on joint projects