Contacts: Editorial Sales Production View Current Issue Editorial Calendar NEW Workshops NEW Tab-U-Link Advertising, learn more... ePostCards, the way to get noticed Effectiveness of reaching resellers via online publications Why online? Why Resellers Love eChannelLine's Publications Why Vendors & Distributors like eChannelLine's publications Marketing to Canadians   About Integrated mar.com Founded in 1980, mar.com is a full-service marketing; publishing and events organization that primarily services the high-tech sector with 25 percent of its business spanning a multitude of other industries, including: financial, health and fitness products and services. During this period we have had the good fortune of working with approximately 400 companies - close to 300 of which are in the IT&T industry, including: 51 software developers 95 hardware vendors 96 telecommunications vendors 24 component manufacturers 25 distributors 28 service providers 5 internet providers 14 retailers/e-tailers 5 electrical vendors 4 associations * Partial list, does not include publishing and events clients. mar.com's roots are founded in marketing research and public relations where the company began as a university-funded company servicing the local market through low-cost services provided by marketing services. This format changed as our results-oriented approach quickly garnered success stories that drove international corporations to our doorstep. Today, our clients benefit from our fully integrated array of services, exceptional market knowledge, drive, energy and creative talent. We have a 22+ year history of consistently developing and implementing unique, highly focused, results-oriented, strategic go-to-market programs. Our results-oriented, process-based approach begins with research, foresight into industry trends, analysis and strategic marketing. We work in partnership with forward-looking companies that possess the vision, drive and energy required to achieve and sustain double-digit growth. mar.com's core service offerings to IT&T companies include: Strategic Marketing & Implementation ePublishing & Events Research & SWOT analysis Channel Positioning Audit Survey™ Strategic marketing Branding Go-to-market strategy development Public relations Database management Dedicated project/account management and budgeting Web development, e-commerce, online training Advertising Design & production Collateral material Partnership/alliance marketing Direct marketing/telemarketing Coop & MDF (program development and tracking) Electronic advertising & ePostCards™ Solutions guides Custom magazines Editorials Advertorials Newsletters White papers Sales brochures Customized events & road shows Focus groups & roundtables Dialog Marketing™ Program guides Electronic advertising features Trade shows and events production & management mar.com's experience in developing strategic programs that creatively, and very effectively, reach channel and end-user environments has been an integral part of our growth and success since 1980. We are ideally suited to assist vendors and distributors in building and implementing effective marketing communications programs designed to reach and engage existing and new channel members and thus grow your overall awareness, sales and profits. Services we provide include: 1. Canadianization, launching and ongoing management of channel programs to ensure they: Educate: benefits of products, strength and support the company provides, how to sell solutions based around products, etc. Motivate: priority service and support, lead generator, reseller intranet, marketing support, etc. Reward: what's in it for the reseller; what's in it for the reseller's customer. Remind: top of mind, brand preference 2. Managing channel relationships including developing and maintaining key channel relationships and reseller relationships through a series of: Site visits and one-on-one relationships with distributors and key channel partners Electronic "One-on-One" Dialog Marketing™ with reseller community Can include channel public relations activities with some or all of: media, investment community, channel members, customers 3. Working with you to help ensure the company works efficiently with the marketing departments of its distributor partners: Integrated, coordinated, targeted use of Coop/MDF Development and implementation of results-driven programs Tracking results and modifying programs accordingly 4. Development and implementation of channel promotions, spiff and other programs designed to spur short-term and/or long-term channel sales. Note: mar.com's extensive channel marketing experience includes: Substantial work in both the U.S. and Canadian markets Work with vendors and software publishers in all go-to-market models, including: multi and single-tier channel; direct; and hybrid models.