Contacts: Editorial Sales Production View Current Issue Editorial Calendar NEW Workshops NEW Tab-U-Link Advertising, learn more... ePostCards, the way to get noticed Effectiveness of reaching resellers via online publications Why online? Why Resellers Love eChannelLine's Publications Why Vendors & Distributors like eChannelLine's publications Marketing to Canadians   Advertorials Advertorials are paid articles that resemble editorial content but are written in conjunction with a sponsor, who has their own agenda. To ensure that readers are not misled, advertorials are cleared marked as such. The intention of advertorials is to educate and motivate customers, combining the credibility and breadth of information typically associated with editorial and the persuasiveness of advertising. mar.com allows advertorials on: ChannelLine Champs Reports eFocused Reports NetProfit Energize Your Channel Due to the current news format of eChannelLine Daily News, advertorials are not permitted on this vehicle. Two formats of advertorials are available in both the channel and end-user eFocused Reports: Vendors can provide mar.com with advertorials which mar.com's editorial staff will edit mar.com's editorial staff will work with vendors to write, produce and edit the advertorials on behalf of the sponsoring vendor or distributor Advertorial requirements are: Content rich providing useful information to readers that extends beyond a blatant product promotion or branding message, discussing one or more of: Solutions around specific technologies Trends How to sell specific technologies, products or solutions New technologies Format: Headline for "blurb" 4 3 - 10 words Copy for "blurb" 4 25 - 35 words Article of 275 - 400 words Author's name, company, title and email address Contact details for additional information Links to relevant photos, additional information, related Web site(s), etc.