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Editorial Schedule
Recommended Marketing Messages
Media Rates
Advertorials
Ad Layout 2003
Mechanical Requirements
Booking Media Space
Contacts:
Editorial
Sales
Production
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ChannelLine Champs Reports
Since 1997, Integrated mar.com has been surveying Canadian resellers to determine which vendors and distributors provide the best products, service, support, marketing assistance, return policies, warranties, etc. In 2003, resellers are judging 19 categories with the survey results published one category at a time, in bi-monthly dedicated special reports, which are sent to eChannelLine Daily News subscriber base.
Survey
ChannelLine Champ Surveys provide a unique market dynamic to the Canadian IT channel whereby 33,000+ channel members have the ability to tell vendors and distributors what they like and dislike about them, vis-à-vis competitive vendors. Speaking as a single voice behind a veil of anonymity, channel members tell vendors and distributors what they need to do to better support their channel partners.
Eligibility To Vote
All 33,000+ Canadian resellers: VARs; solution providers (XSPs); system integrators; system builders; retailers; e-tailers; telecom resellers; data enablers, etc.) who receive eChannelLine Daily News every morning are eligible to vote.
Survey Criteria
| Vendors |
Distributors |
- Product quality & reliability
- Compatibility & scalability
- Price & performance
- Profitability
- Product availability
- Marketing support
- Pre-sales Support
- Post-sales Support
- Channel conflict
- Loyalty
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- Access to Sales Representatives
- Price
- Product Availability
- Product Knowledge and Technical Support
- Return Policies
- Consistency of Service
- Credit Availability
- Delivery Accuracy
- Online Information and Availability
- Understanding of Respondents' Customers
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Survey Voting Process
This is a preference study that measures resellers' preferred vendor/distributor to do business with, and why. While it's product-based, it's all about the companies resellers do business with and how they like doing business with them. Answering the survey is simple and easy to do.
Eight categories are surveyed every four months (18 to 24 categories per year). In a two-part survey, resellers are first asked which companies they are familiar with and then asked to rate the most popular companies (all companies mentioned by 10% or more of the participating resellers in part one) in these categories according to specific criteria.
Channel Update Reports
Twice a month a special channel update report will be sent to eChannelLines' entire database that is dedicated to one of the 18 to 24 categories. This report will announce the winners and finalists in each category and their scores. Each report will also cover trends and provide information on how to sell and service solutions around the specific technology.
Articles
- Overall results by vendors
- Report on winner how they are responding to survey findings
- Report on "runners up" and how they are responding to survey findings
- Industry trends and future gazing
- How resellers can profitably bundle solutions around the technology
- Content rich advertorials
Format
- Delivered via HTML email monthly to 33,000+ resellers as a special report from eChannelLine, Canada's definitive and best read source for IT&T news.
- Approximately 88% sent to resellers, of which over 90% have purchased product through distribution within the last 90-days
- Approximately 8% sent to vendors
- Approximately 4% sent to distributors
- Entire database is scrubbed daily
- All recipients have the option to easily opt out at any time.
- Each issue contains mar.com's highly effective format consisting of five "blurbs" that are one click away from the full feature article. Format allows resellers to quickly determine which articles they want to read, which they want to save and which they articles are not of interest to them.
- Online search engine lets recipients easily find articles on topics of interest to them.
Editorial Schedule
| Survey Date |
Report |
Category |
Pub. Date |
Advertising
Closing Date |
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1
2
3
4
5
6 |
Wireless & Mobility (3)
CD-ROMs & DVDs
Presentations*
Power Protection (2)
Software, middleware (4)
Storage, internal (1)
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February 12
March 5
March 19
April 16
May 7
May 21
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February 10
March 3
March 17
April 14
May 5
May 19
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| TBA |
7
8
9
10
11
12 |
Servers, Wintel (5)
Networked voice/data (6)
Notebooks/ Desktops
Software, application (4)
Network, wireless hardware (3)
Distributor Report Card
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June 2
June 18
July 16
August 6
August 20
September 19
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May 30
June 16
July 14
August 4
August 18
September 17
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| TBA |
13
14
15
16
17
18 |
Hubs, switches & routers (6)
Storage, external (1)
Software utilities & tools
Network security (2)
Servers, Unix (5)
Printers, inkjet/lasers
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September 24
October 8
October 22
November 5
November 19
December 5
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September 22
October 6
October 20
November 3
November 17
December 3
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*Presentations: AV, Projectors, Wireless Mice, Scanners
(1) Storage (2) Security & Data Protection (3) Mobile & Wireless (4) Web Services (5) Operating Systems (6) Telecom-munications
Topics may vary due to changing circumstances within the industry.
Please contact the publisher for exact topics and timing.
Recommended Marketing Messages
- If you're a finalist you have to be here. The resellers voted you in … now show them you really do support the Canadian reseller channel.
- If you're not a finalist, you can't afford not to be here. This is your opportunity to reach resellers who are interested in your technology - but do not think of you, when they think of this category. ChannelLine Champs Reports provide you with the ideal tool for reaching them now - and tell them why they should partner with you.
- New product launches, modifications, etc.
- Technology road map and related opportunities for resellers.
- Partner programs.
- Services.
- Solutions you provide that are related to the category being featured.
Advertising/Sponsorship Opportunities and Rates
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