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eChannelLine Daily News
Launched by mar.com in 1997, eChannelLine Daily News, was Canada's first online reseller (VARs, solution providers [XSPs], system integrators, system builders, retailers, etailers, telecommunications resellers, data enablers, etc.) publication.
Today, eChannelLine Daily News is Canada's definitive source for daily news that pertains to the channel. Delivered daily to channel members' computers or handheld devices, eChannelLine's readership has swelled to over 1,000,000 page views per month … and growing.
eChannelLine has become the Canadian channels defacto standard for current news because it consistently delivers:
- Current Canadian channel information
- Regular communication to resellers while they are at work
- Easy access for resellers to sponsors and advertisers
eChannelLine's tremendous readership loyalty is directly linked to five key ingredients:
- Editorial: provides resellers with current International and Canadian channel news delivered in small, easy-to-read bytes.
- Format: allows resellers to quickly scan the five top articles of the day and determine within seconds, which articles they want to read.
- Consistency: since 1997 over 1,000 issues of eChannelLine have been delivered, using the same basic format.
- Links: readers can quickly and easily click through to full-version stories and to advertisers' Web sites.
- Ongoing Enhancements: mar.com has continuously added new features of interest to our readers, including: quote-of-the-day; weekly industry opinion poll; Computer Exchange; Industry Calendar; PromoLine; NetProfit OnLine; Channel and End-User Focused Reports; ChannelLine Champs Reports; and reseller business tools.
Format
- Delivered via HTML email every business day to 33,000+ resellers - eChannelLine, is Canada's definitive and best read source for IT&T news.
- Approximately 88% sent to resellers, of which over 90% have purchased product through distribution within the last 90-days
- Approximately 8% sent to vendors
- Approximately 4% sent to distributors
- Entire database is scrubbed daily
- All recipients have the option to easily opt out at any time.
- Each issue contains mar.com's highly effective format consisting of five "blurbs" that are one click away from the full feature article. Format allows resellers to quickly determine which articles they want to read, which they want to save and which articles are not of interest to them.
- Online search engine lets recipients easily find articles on topics of interest to them.
Recommended Marketing Messages
If you want to reach Canada's channel … eChannelLine Daily News is absolutely the best vehicle you can use!!! Guaranteed!
eChannelLine Daily News is the most powerful advertising method reaching Canada's IT&T channel. It's daily reach to over 33,000+ recipients and extremely high click through rate makes it at least 1,000% more powerful than any other publishing tool in Canada.
Marketing messages ideally suited for eChannelLine Daily News, include:
- Branding
- Awareness
- Top-of-mind preference
- New product launches, modifications, etc.
- Technology road map and related opportunities for resellers
- Partner programs
- Services
- Solutions you provide that are related to the category being featured
To View all vehicles and rates, please click here.
Testimonials
"I start every day by reading eChannelLine. It's a great source for breaking news affecting the Canadian channel."
David Willis, Director, Small Business & Channels, Microsoft Canada Co.
"eChannelLine sets the standard for e-news publications in the IT industry. I reference it everyday to get my fix of updates, announcements and stories … the content quality, timeliness of the news, and visual appeal are second to none in a very competitive field."
David Ethier, Manager, National Marketing, Tech Data Canada
"I love it! I start everyday with eChannelLine Daily News."
Kelly Lind, Director of Channel Sales, Toshiba
"You guys are a great source of info in the industry...keep it up."
Darcy Bangsund, Annex Pro
"For me, eChannelLine has proven to be the most effective and efficient way of scanning the day's top stories in the industry...so much so that reviewing the featured headlines and digging down to stories that interest me is very much part of my daily morning routine regardless of whether I'm traveling or in my office."
Peter Diniz, Vice President - General Manager, Bell Microproducts Canada
"I read eChannelLine every weekday morning as soon as I can. I find it the best way to get up to the minute information, which is essential in today's dynamic environment. I can't believe that everyone does not use this valuable resource."
Julia Carrescia, Former Vice President, Marketing, SYNNEX Canada Limited
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