Recommended Marketing Messages Media Rates Frequency Discounts Advertorials Ad Layout 2003 Mechanical Requirements Booking Media Space Contacts: Editorial Sales Production Sample Issues: Report on Security Report on Web Services NEW Workshops NEW Tab-U-Link Advertising, learn more... ePostCards, the way to get noticed Effectiveness of reaching resellers via online publications Why online? Why Resellers Love eChannelLine's Publications Why Vendors & Distributors like eChannelLine's publications Marketing to Canadians   eFocused Reports eFocused Reports are the most powerful and cost efficient customized vehicle in the Canadian marketplace for IT&T vendors who want to reach the Canadian marketplace. Through a unique editorial-based format, eFocused Reports allow vendors to: Reach 30,000+ Canadian resellers (VARs, solution providers [XSPs], system integrators, system builders, retailers, etailers, telecommunications resellers, data enablers, etc.) via sponsorships, advertising and content-rich advertorials. Provide reseller partners with strong end-user eFocused Reports that they can quickly and easily personalize and send to their customers and prospects. Reach end-users via their reseller partners. Format Published by mar.com with one lead sponsor being involved from a 100 foot level at establishing editorial content Editorial-driven, written by mar.com's editorial staff Designed to promote vendor/distributor from within a true editorial report that provides true value on a defined topic Capitalizes on eChannelLine's well established name, look and format and sent to the entire 30,000+ channel members who subscribe to eChannelLine Frequency: 4 - 24 reports per year Reports typically have two versions: Resellers - delivered to eChannelLine's entire database Corporate end-user: - customized version designed for end-user audience whereby resellers can easily customize the report (add in their logo, name, contact information; provide brief overview on their services; adapt colours) and send to their customers and prospects Additional versions produced to reach additional audiences, such as: Enterprise Government Select vertical markets Retail (home, SMB) marketplace Reports are sent out electronically Database will include eChannelLine's current list and any additional lists provided by vendor sponsor or its alliance partners mar.com will be responsible for all production including: Editorial Design Layout Database management email delivery The primary sponsor will have a seat on ChannelLine Advisory Board and participate with mar.com's editorial staff in determining the frequency of the reports, target audiences and editorial subject matter from a 100-foot level All recipients of eFocused Reports have the option of easily opting out of any reports that they do not want to receive Key Benefits To Sponsor Format supports both branding and sales promotional messages Sponsors and advertisers are charged for the channel version and receive equivalent space on the end-user version at no additional charge Extremely effective vehicle for reaching and educating channel partners Excellent vehicle for engaging channel partners and providing them with an ongoing, strong, easy-to-use marketing tool for reaching/educating their customers and prospects Provides a low-cost, highly effective tool for marketing cross promotions with complementary vendors Link on eChannelLine Daily News' email to report during active period (2 weeks prior and post delivery of the eFocused Report) Channel eFocused Reports Content The report will provide resellers with: Current information and views that will help them and their customers (buyers, influencers and users of IT products and services) determine optimal present and future business solutions that will be enhanced via solutions built around the technology related to the Focused Report Product education and information on how to sell these solutions Trends and future gazing concerning the direction of the technology and related solutions Recipients Content of these reports will be accessible to resellers via: Outbound e-mailed special editions of eChannelLine Daily News available in text, HTML or downloadable format for handheld devices. The reports will be emailed under the eChannelLine Daily News name to: The 30,000+ eChannelLine Daily News subscribers Additional lists of resellers merged and purged that are provided by sponsors and advertisers to the report Clicking on the permanent link on the home page of eChannelLine Daily News mar.com's Web-based News Centre Visiting a section on the lead sponsor's Web site (optional) End-User eFocused Reports Customized for End-Users mar.com will alter each report to create an end-user version targeting corporate end-users. This version will be designed to help vendors and their reseller partners educate and encourage information technology executives and key influencers/decision makers to better utilize the technology and related solutions. This will be done via editorial-based reports providing in-depth analysis and in the trenches reporting on how to cost, deploy and manage these technology solutions in today's increasingly complex electronic world. Customized for Resellers Resellers are invited (Dialog Marketing™ can play a key role in this activity) to customize the end-user versions, free of charge and send them electronically to their customers and prospects. Customization will be quick and simple, allowing channel members to easily use icon-driven, pop-up menu screens to: Add their logo at the top Modify the colours of the report Modify the sponsor-of-the-day position to become a self-promotional message Add their contact information at the bottom Easily insert email addresses of their applicable customers and prospects to whom they want to send the report Send the report to these customers and prospects Advertisers and sponsors of the Channel Focused Reports are invited to leave their messages on the end-user reports … at no additional charge. It is recommended that different message content be used for the channel and end-user reports. Key Requirements from Lead Sponsor Help form an editorial board that will meet regarding: Editorial topics Depth of article content Potential contributors Future trends Provide mar.com with access to information for editorial and advertorial content, where possible from within the Lead Sponsor's organization or via their key strategic alliance partners and/or reseller partners Include their database of resellers and prospects in the circulation database for the eFocused Reports Send out letters in conjunction with mar.com to their reseller partners regarding the benefits and ease of customizing the eFocused Reports for their end-user customers and prospects Key Benefits to Lead Sponsor One Sponsorship position on each version of the eFocused Reports One box ad on each version of the eFocused Reports One advertorial on each version of the eFocused Reports Ability to offer channel partners the rights to the end-user version of the report … free of charge Seat on the editorial committee for the eFocused Reports Ability to promote sponsors' shows, events, etc. on eChannelLine … free of charge Article section on vendors' Web site where overviews of articles relating to Lead Sponsor's technology that appear on eChannelLine Daily News will be placed with a direct link to the entire story on mar.com's Web site news centre … free of charge Optional Exclusives: Category Blocking of competing vendors advertising/sponsoring reports Curtailing of resellers using end-user reports to sponsor's reseller partners or subset of this group Format All recipients have the option to easily opt out at any time Each issue contains mar.com's highly effective format consisting of five "blurbs" that are one click away from the full feature article. Format allows resellers to quickly determine which articles they want to read, which they want to save and which articles they are not interested in Online search engine lets recipients easily find articles on topics of interest to them Channel version Delivered via HTML email, with eChannelLine name on the sent line, to 30,000+ resellers as a special report from eChannelLine, Canada's definitive and best read source for IT&T news: Approximately 88% sent to resellers, of which over 90% have purchased product through distribution within the last 90-days Approximately 8% sent to vendors Approximately 4% sent to distributors Entire database is scrubbed daily End-User Version Delivered via HTML email to resellers end-users Sent to end-user databases of sponsor and select channel partners Media Rates - Lead Sponsorship (based on minimum of 4 reports per annum) Due to set-up costs and normal frequency discounts offered by publishers, the cost will decrease as the number of committed issues increases.   4 Issues 8 Issues 12 Issues 24 Issues Set-up Cost (one-time annual fee) $20,000 $15,000 $15,000 $0 Cost per Report (channel and end-user versions) $6,900 $5,750 $4,600 $4,600 Gross Cost $47,600 $61,000 $70,200 $110,400 Discount $0 $2,300 $5,520 $16,560 Total Cost $47,600 $58,700 $64,680 $93,840 Average Cost/Issue $11,900 $7,337 $5,390 $3,910 All rates in Canadian dollars. 15% commission paid to accredited advertising agencies. Recommended Marketing Messages Should be of interest to a fairly large number of resellers and end-users Each version should be used to educate recipients on: Who you are What products/services you provide Solutions you provide that are related to the category being featured Why these solutions are of importance to them New product launches, modifications, etc. Technology road map and related opportunities for resellers Partner programs Services