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eServices
Introduction
Our client's can now leverage mar.com's wide array of electronic services that were developed by our outstanding IT&T focused editorial staff.
mar.com has over 20+ years experience at developing and implementing strategic marketing programs for approximately 300 IT&T companies, including:
51 software developers
95 hardware vendors
96 telecommunications vendors
24 component manufacturers
25 distributors |
28 service providers
5 internet providers
14 retailers/e-tailers
6 electrical vendors
4 associations |
* Partial list does not include publishing and events clients.
Our experienced electronic programmers, designers and editors provide IT&T companies with value added eServices that combine marketing tools into powerful, integrated marketing communications programs.
Electronic services include:
ePostCardsTM
ePostCards are an electronic HTML direct mailer that are developed and used in conjunction with the Dialog Marketing™ communications program. Recipients who are unable to receive HTML are provided with a link that immediately takes them to a Web page that contains the same message. Alternatively they can receive the message in plain text.
This interactive electronic direct marketing tool will serve to create interest, intensify awareness and outline the benefits of selling your products, services and/or solutions with channel partners.
Much like colourful, interactive print direct mailers that originally captured tremendous interest when they first hit the marketplace, ePostCards are still a novelty. They add a level of quality and excitement to the communications process that the channel is NOT YET accustomed to seeing.
To view some ePostCards developed by mar.com please click:
http://www.integratedmar.com/epostcard2
http://www.integratedmar.com/epostcard/
http://www.integratedmar.com/epostcard3/
Customized ePublishing
mar.com develops an assortment of customized electronic publishing vehicles, including: white papers, custom publications, eFocused Reports, research findings, etc. These economically priced electronic reports can be:
- Advertorial and/or editorial-driven
- Sent to eChannelLine's database
- Converted into a print version
- Designed to capitalize on eChannelLine's well established name, look and format
- Modified, then sent as a channel marketing tool to appropriate end-users
- Designed to heavily promote you from within a report that is viewed by recipients as non-biased, editorial content that provides true value on narrowly defined topics
Research Studies and eSurveys
Online research studies are designed to be quickly and easily administered, tabulated and analyzed. Online research can be administered using any or a combination of questions that are:
- Aided or unaided recall
- Blind or revealed format
- Open or closed ended questions
- Qualitative or quantitative
Other "e" Capabilities
mar.com's staff are proficient in cold fusion, HTML, DHTML, XML, secure sockets, JavaScript, ASP, flash, etc. We have the necessary talent and experience to program, develop content, write, design, produce graphics, implement and manage a wide array of other electronic marketing tools that target channel members, including:
- Web development services including: eCommerce, database development and management, online contact management, etc.
- Development of Internet/Intranet sites
- Content rich, password protected channel extranet sites including:
- Online training and/or education
- Suite of marketing tools available to channel partners
- Promotions, spiffs and reward/loyalty programs
- Banner, box, pop-up and other static and non-static advertising vehicles
- eNewsletters
- eContests
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