| 7th Year |
We're living through a huge transformation, from a product-push strategy to a consumer-centric strategy. This requires the development of new people in the company who understand CRM. 
--- Laura Pollard, President of CRMA Canada
Delivered daily to 33,000+ resellers throughout Canada since 1997. eChannelLine Daily News is Canada's most well-read reseller publication. It has become an integral part of Canada's reseller's definitive source for: current Canadian channel information; regular communication while they are at work; easily reaching advertisers and placing orders.
ChannelLine Champs Surveys provide a unique market dynamic to the Canadian IT channel, where 33,000+ resellers have the ability to tell vendors and distributors, behind a veil of anonymity, what they like and dislike about them, vis-a-vis their competitors. Twice a month mar.com releases the survey results in an eReport that focuses on one category. The eReport also includes articles on: industry trends; future gazing; how resellers can profitably bundle solutions around the featured category.
In response to the channel's request for ChannelLine to provide resellers: with focused information on specific technologies; vendors and resellers with marketing tools to reach specific segments of the end-user marketplace; and end-users with specific information on specific technologies, in 2002 mar.com launched customized, editorial driven eFocused Reports.
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Ad Placement Layout 2003... Tab-U-Link advertising, find out more... ePostcards, the way to get noticed Effectiveness of reaching resellers via online publications Why online? Why resellers love eChannelLine's publications Why vendors & distributors like eChannelLine's publications Marketing to Canadians 
| Advertorials Advertorials are paid articles that resemble editorial content but are written in conjunction with a sponsor, who have their own agenda. To ensure that readers are not misled, advertorials are cleary marked as such. The intention of advertorials is to educate and motivate customers, combining the credibility and breadth of information typically associated with editorial and the persuasiveness of advertising. |
ChannelLine's Rate Card outlines all ePublications published by Integrated mar.com that are devoted to bringing the Canadian IT channel the latest news and information.
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