Contacts: Editorial Sales Production View Current Issue Editorial Calendar NEW Workshops NEW Tab-U-Link Advertising, learn more... ePostCards, the way to get noticed Effectiveness of reaching resellers via online publications Why online? Why Resellers Love eChannelLine's Publications Why Vendors & Distributors like eChannelLine's publications Marketing to Canadians   Effectiveness of reaching resellers via online publications "Promoting to resellers through editorial-focused online channel publications is the most effective way for vendors and distributors to communicate with resellers!" Canadian & U.S. resellers purchase computer hardware and software online: 70% from manufacturers' Internet sites. 64% from distributors' Internet sites. 50% from online retailers' Internet sites. 42% of all computer hardware and software purchased by Canadian & U.S. resellers between April 1999 & April 2000 was online (and growing rapidly): Manufacturer Internet sites (16%) Distributor Internet sites (15%) Online retailers (11%) #1 reason (33%) why resellers purchase online: ease of placing an order. Online = one click away from placing an order!!! Reality Research, a subsidiary of CMP Media, publishers of CRN